SEO Basics

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by Syed
Course level: Beginner
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Categories à¤¹à¤¿à¤¨à¥à¤¦à¥€ / Ø§Ø±Ø¯Ùˆ
Duration 03h 50m 53s

Description

Learn the basic techniques of SEO (Search Engine Optimization) through this comprehensive course. Through this course you’ll learn about different types of SEO, tips-n-tricks and methods-n-techniques to become proficient in SEO.

Topics for this course

38 Lessons03h 50m 53s

Basic concepts

Potential6:44

What is a search engine?00:02:45

How search engines work?00:02:15

How important are search engines?00:06:36

What is web traffic?00:01:40

Organic vs Paid traffic00:01:37

What is SEO?00:01:46

CTR (Click Through Rate)00:09:06

Types of SEO

Technical SEO

Indexing00:08:07

Yoast SEO WordPress plugin00:11:34

Google Search Console registration & integration00:09:35

Google Analytics registration & integration00:12:37

Registering in business directories00:07:45

Website mobile friendliness00:02:59

Google mobile friendly test00:03:36

Website speed00:01:11

Need for speed00:02:15

Value of a Second00:02:24

Ways to improve website speed00:03:35

Google page speed insights00:04:48

Controlling revisions00:06:20

Optimizing images00:02:27

Managing cache00:07:07

On-Page SEO

Relevance00:01:27

Types of keywords00:09:33

Importance of keywords in the sales funnel00:05:15

Keywords research process00:03:23

Keyword strategy00:01:56

Brainstorm for keyword ideas00:09:25

Keyword research template00:13:26

Narrow down your keywords list00:05:10

Choose target keywords00:03:48

13 Tips to improve Relevance00:22:47

Off-Page SEO

Ethical vs Un-ethical

Assignments